Maria Eletskaya joins Cello Health Insight

News announcement: Bolstering senior team for expanding 'IQ' Quantitative practice

maria-eletskaya

Cello Health Insight, a London-based healthcare market research agency has strengthened its European research team with the appointment of Maria Eletskaya as a director.

Eletskaya joins the team from Ipsos Mori in London and before this she worked in her native Russia with Ipsos. She is a trained psychologist and for the last years she has been focused on public sector market research for the Bill & Melinda Gates Foundation.

Her interests and specialities further diversifies Cello Health Insight’s ‘IQ’ offering, adding more experience in emerging and developing markets. With 13 years of experience in quantitative research, her key areas of specialisation are based on complex methodologies, segmentation studies, conjoint analysis, understanding behavioural drivers and barriers, brand equity, and forecasting.

Gracie van Kemenade, group director and head of the IQ Practice said, “We are delighted to welcome Maria to the team, she brings unique skills and additional knowledge and capabilities which is perfectly aligned with our strategic ambition for quantitative research at Cello Health Insight”

Cello Health Insight’s IQ practice is the quantitative arm of the business. It was established in 2012 and has grown rapidly since, showing 30% growth year on year from 2014-2015 final figures.

“We are delighted to welcome Maria to the team, she brings unique skills and additional knowledge and capabilities which is perfectly aligned with our strategic ambition for quantitative research at Cello Health Insight”

Gracie van Kemenade, Head of IQ Practice

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