Paul Mannu urges HCPs to think about utilising existing technology to enhance their face-to-face meetings with reps, rather than deploying tech for tech's sake
Master Practitioner Paul Mannu reflects on Insight's healthcare technology predictions from January 2015 and, 10 months on, how accurate we proved to be
The fear of unsustainability in healthcare has led to a desire for change. Paul Mannu outlines emerging trends that are framing the future of primary care.
The proliferation of 'clinical segmentation’ presents new challenges for market researchers seeking insight from often very small numbers of patients.
While the focus on antimicrobial resistance intensifies and research into new antibiotics is incentivised, a new blockbuster drug faces many hurdles.
What’s the best way to gain valuable insight from an online qualitative community? Jenny Fletcher shares some principles from our Payer Politics case study.
Pre-election financial sweeteners may lead to selling more product but Pharma must focus on helping the NHS see that money isn’t the solution to its problems.
Marketers must gain insight into how digital channels are changing the balance, and where emerging technologies will play a part in the future marketing mix.
Pharma may have turned the spotlight on patients, it must now consider families and carers, who play a crucial part in the success of care and treatment plans.
Our digital innovation expert looks ahead to speculate on how we might expect technology to impact healthcare in 2015 and what key trends will follow.
Smartphones present new opportunities for pharma and healthcare providers to improve adherence and inform better lifestyle choices through this 'pocket doctor'.
This white paper discusses how the inclusion of mobile research in your qualitative armoury delivers deeper insight into behaviour.
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