Webinar: Proving the strategic value of patients

Presented in association with PMGroup


Jane Barrett, Master Practitioner Patient Insights, in association with PMGroup, delivered a webinar looking at the value of three areas of patient research that provide that ‘must have’ understanding:

  1. Mapping the patient pathway
  2. Patient motivation
  3. The dialogue between patient and HCP


A recording of the webinar presentation can be accessed here via the PMLive web site.

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