The political campaigning that surrounded the UK’s 2015 General Election surfaced numerous topics relating to the provision of healthcare. In order to investigate Payers’ political views on these issues first hand, Cello Health Insight conducted online qualitative research with 25 Payers from across the UK.
This comprised an online ‘eVillage’ community, which was set up for a 4-week period directly preceding the election to discuss Payers’ reactions to health-related coverage in newspapers, televised debates and their opinions on specific topics including NICE, the Cancer Drugs Fund, biosimilars, the impact of Digital on pharma and the NHS in general.
The findings from this case study are published in a series of 4 summaries covering the following topics:
Using an online qualitative community like eVillage allowed us to bring together high-level specialists in an informal, free-flowing online setting to unlock what really mattered to them day to day as Payers.
Our unrivalled experience in running online healthcare communities meant that we were able to develop highly engaging tasks and had the in-house expertise to moderate and motivate the Payers on a daily basis. Our unique blend of proprietary, flexible tools meant that we were also able to adapt and iterate our questioning as time progressed to explore ‘hot topics’ in greater depth as they emerged
Summary 4: Payer Politics examines integrated pilot care areas as part of the NHS Five Year Forward View and Payers weigh up biosimilars vs biologics.Click to read
Summary 3: Payer Politics turns to Digital tools, wearable tech, patient self-monitoring, point of care devices and the potential for compliance apps.Click to read
Summary 2: Payer Politics explores Payers’ relationship with Pharma, sales reps’ tactics, Pharmacists and the Five Year Forward View for the NHS.Click to read
Summary 1: Payer Politics covers the future of the Cancer Drugs Fund (CDF), the merits and shortfalls of NICE and David Cameron’s proposed 7 day NHS.Click to read