Case study: Payer Politics

Case study investigating Payers’ views on the NHS, NICE, the Cancer Drugs Fund, biosimilars and the impact of Digital.

Payer Politics house of commons

The political campaigning that surrounded the UK’s 2015 General Election surfaced numerous topics relating to the provision of healthcare. In order to investigate Payers’ political views on these issues first hand, Cello Health Insight conducted online qualitative research with 25 Payers from across the UK.

This comprised an online ‘eVillage’ community, which was set up for a 4-week period directly preceding the election to discuss Payers’ reactions to health-related coverage in newspapers, televised debates and their opinions on specific topics including NICE, the Cancer Drugs Fund, biosimilars, the impact of Digital on pharma and the NHS in general.

The findings from this case study are published in a series of 4 summaries covering the following topics:

  1. The future of the Cancer Drugs Fund (CDF), the merits and shortfalls of NICE and David Cameron’s proposed 7 day NHS.
  2. Payer’s relationship with Pharma, sales reps’ tactics, Pharmacists easing pressure on GPs and the Five Year Forward View for the NHS.
  3. Digital tools, wearable tech, patient self-monitoring, point of care devices and compliance apps.
  4. Biosimilars versus biologics and integrated pilot care areas – a part of the Five Year Forward View that aims to bring together GP, hospital and community services.

Using an online qualitative community like eVillage allowed us to bring together high-level specialists in an informal, free-flowing online setting to unlock what really mattered to them day to day as Payers.

Our unrivalled experience in running online healthcare communities meant that we were able to develop highly engaging tasks and had the in-house expertise to moderate and motivate the Payers on a daily basis. Our unique blend of proprietary, flexible tools meant that we were also able to adapt and iterate our questioning as time progressed to explore ‘hot topics’ in greater depth as they emerged

Digital

Follow the debate on Twitter @CelloHealth #PayerPolitics

jenny-fletcher

Jenny Fletcher,
Director, Digital

Contact Digital Team
week-4-payer-politics

Payers discuss impact of biosimilars on the Pharmaceutical landscape

Summary 4: Payer Politics examines integrated pilot care areas as part of the NHS Five Year Forward View and Payers weigh up biosimilars vs biologics.

Click to read
week-3-payer-politics

Payers share their views on the potential for Digital in healthcare

Summary 3: Payer Politics turns to Digital tools, wearable tech, patient self-monitoring, point of care devices and the potential for compliance apps.

Click to read
week-2-payer-politics

Payers reveal all about their relationship with Pharma

Summary 2: Payer Politics explores Payers’ relationship with Pharma, sales reps’ tactics, Pharmacists and the Five Year Forward View for the NHS.

Click to read
week-1-payer-politics

Payers, policies and the potential futures facing the NHS.

Summary 1: Payer Politics covers the future of the Cancer Drugs Fund (CDF), the merits and shortfalls of NICE and David Cameron’s proposed 7 day NHS.

Click to read

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